Head of Copywriting (Marketing) at the most trusted source for B2B news & information in the hemp, CBD, and marijuana industries. In addition to writing and overseeing copy for the marketing of the magazine, newsletters, books, and subscription services, I also helped market and stage MJBizCon –the world’s largest family of B2B cannabis trade shows focusing on business, trends, and opportunities in cannabis.

It’s hard to measure how much more I’ve learned about email, SEO, PPC, and marketing in general at MJBizDaily, examples and benefits that I will no doubt continue to take advantage of throughout my career.

 

A few of my favorites from my time at MJBizDaily:

Investor Intelligence is a financial subscription service developed to meet the needs of serious cannabis industry investors. Through email engagement, event marketing and some semi-traditional advertising, we launched and grew the product into a valuable resource for investors.

Specialty Products: Hemp Industry Factbook and the Marijuana Industry Factbook are now the go to resource for data, insight and trend analysis critical to cultivators, extractors and cannabis retailers.

On site sales & Promotions: Along with convention signage and information booths, we created a number of unique promotional pieces like this Giant Factbook that attracted conference attendees and engaged them with a quiz of their industry knowledge and insight while capturing contact information and offering a free Factbook.

 

 

Build and enhancing partnerships by helping concept, design and craft copy for our corporate partners, ultimately helping to develop the tone and voice still used by the partner today.