Henkel

Henkel is the #1 advanced materials producer and innovator in the world, but only has a 1-2% market share in the datacom and telecom industries. The challenge was to find a way to increase awareness of Henkel and the capabilities of its advanced thermal materials to improve cost benefit ratios of datacom and telecom equipment. (CMA, DRUM Award winner)

The Solution:

Make sure the right people know how big an impact the right advanced material can have on electronic components, network performance, and overall maintenance costs.

Through a multi-pronged, educational campaign featuring white papers, infographics, landing pages, targeted ads, and email nurture campaigns, we were able to target engineers, researchers, and decision makers in the datacom and telecom industry with a simple message: Even tiny performance improvements across multiple components can deliver huge overall savings.

Website:

Client Testimonial:

“The content is brilliantly written, impactful and very well personalized. I just re-read through every piece and they sound great. Everything from strategy work to content is very impactful. The writers, art directors and content providers did a great job of understanding where we are and where we need to go. Good job.”

-R. Jennings, ABX Vertical Mngr, Henkel.

Infographics:

(click to enlarge)